Welcome to ITEM8.ai. We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, https://item8.ai.

ITEM8.ai is operated by Igor Levi, a private LLC based in Israel.

We may collect information about you in a few ways:

a) Personal data you provide to us:

We collect personally identifiable information that you voluntarily provide to us when you fill out our contact form or interact with our services. The information we collect includes:
- Full Name
- Work Email Address
- Company Name & Website
- Information about your business challenges that you choose to share.

b) Information provided to our AI chatbot:

Our website features an interactive AI chatbot ("Eight") to assist you. You can provide any information you choose to the chatbot. We strongly advise you NOT to share any sensitive, confidential, or personal financial information in the chat.

While we do not store these conversations for model training, the conversations are processed by third-party AI providers (OpenAI, Google, Anthropic) under their respective privacy policies.

We are not responsible for the data you voluntarily provide to the chatbot.

c) Usage data collected automatically:

Like many websites, we use analytics tools to help us understand how our site is being used. This information is collected automatically and may include:
- Your IP address
- Your browser type and version
- The pages you visit on our site
- The time and date of your visit
- The time spent on those pages
- Detailed interaction data, such as clicks, mouse movements, and scrolling activity.
- Session recordings, which help us visually understand user journeys and identify issues. All text inputs are automatically masked in these recordings to protect your privacy.

We use Google Tag Manager, Google Analytics, and PostHog for this purpose.

We use the information we collect for the following purposes:
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- To respond to your inquiries: To contact you regarding your request for a consultation and to provide you with information about our services.
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- To improve our website: To analyze usage trends and improve our website's functionality, content, and user experience.
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- For marketing purposes: To understand the needs of our audience and the effectiveness of our marketing efforts.

When you submit a contact form, we may associate your previously anonymous browsing activity on our site with the personal information you provide (e.g., your name and email). This helps us understand the journey that led you to contact us and allows us to have a more context-aware conversation with you.

We will not sell, rent, or lease your personal information to third parties.

We may share your information with the following third parties only in the ways that are described in this privacy policy:
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- AI dervice providers (OpenAI, Google Gemini, Anthropic Claude): When you interact with our AI chatbot, your conversation data is processed by these providers to generate a response. We use paid, enterprise-grade plans, and your data is not used to train their public models.
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- Analytics providers (Google Analytics, PostHog): To analyze website traffic and user behavior.

We respect your right to control your personal data. Regardless of your location, but especially if you are a resident of a jurisdiction with specific privacy laws (such as the European Economic Area under GDPR or California under the CCPA), you have the following rights:
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- The right to access: You can request a copy of the personal information we hold about you.

- The right to rectification: You can request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

- The right to erasure (deletion): You can request that we delete your personal data, under certain conditions.

To exercise any of these rights, please send a request to legal@item8.ai. We will verify your identity and respond to your request within 30 days, as required by applicable regulations. There is no charge for this service.

You can also opt out of PostHog tracking by enabling the "Do Not Track" (DNT) feature in your web browser. Our website is configured to respect this signal.

We take reasonable measures to protect your personal information from loss, theft, misuse, and unauthorized access. However, no electronic transmission over the internet can be guaranteed to be 100% secure.